Matthew Charles Albertell talks Knicks and expansion of more merchandise

Written By Matthew Albertell

In this video, I sit down to talk through the latest evolution of the Viceroy Knicks-inspired merch line — a collection built around craftsmanship, restraint, and elevated New York sports culture. Most of the pieces are embroidered or hand-sewn, giving the collection a premium feel that separates it from standard fan merch.

I also preview new pieces currently rolling out, including more hand-sewn materials, embroidered hats, sweaters, t-shirts, and even jackets. The goal is simple: create Knicks-inspired clothing that feels collectible, wearable, and refined — something that carries the energy of New York basketball without looking like everyone else’s merch.

 
 

This is not loud, disposable fan gear. It is a more polished take on championship-era New York style: old-money influence, luxury details, and pieces designed for fans who want something with taste, quality, and identity.

For more Knicks related merchandise, please follow the IG account Viceroy_Vx or the website dedicated to the Knicks.

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Matthew Albertell

Matthew Charles Albertell is a politically connected digital media expert with a proven track record of assisting two Presidents andcompanies like Forbes and several billionaires to create more digital traction for their ideas and businesses. A graduate of Pace University & a student of the Harvard Business School focusing on Business Entrepreneurship, MBA. Matthew is a self-driven student of key policy issues that affect the political landscape and how our leaders can govern more effectively.

Matthew is also an accomplished entrepreneur, licensed Miami real estate agent and avid photographer.

Site: www.matthewcharlesalbertell.com

He also owns a succesful clothing line, titled Viceroy, Vxnations.

https://www.matthewcharlesalbertell.com
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Matthew Albertell & The Knicks