Matthew Charles Albertell
Search Engine Marketing & Google Ads Strategist
$25M+ in St. Regis sales through Google Ads. 55% impression share against Zillow. A book from #687 to #1 on Amazon. Wall Street. The White House. Forbes.
Matthew Charles Albertell is a search engine marketing and Google Ads strategist who turns search into revenue. As Director of Marketing for South Florida at William Raveis Real Estate, his Google Ads campaigns generated more than $25 million in sales for The St. Regis Residences in under a year and ranked The St. Regis, Waldorf Astoria, Baccarat, and Bentley Residences first on Google, winning a 55% impression share against Zillow and Realtor.com. He began his career on Wall Street as a broker and financial analyst at FGI Finance and in institutional equities and hedge fund operations at Morgan Stanley, served as a digital marketing strategist for The White House, and built Miguel Forbes' website and social media presence from the ground up. He holds a BBA in Finance from Pace University's Lubin School of Business and studied entrepreneurship at Harvard Business School.
He is also the founder of Viceroy / Vx Nations, a New York luxury apparel brand, a licensed Florida real estate agent, and an avid photographer.
Clients
He also founded Viceroy / Vx Nations, a New York luxury apparel brand with hand-sewn knitwear and embroidered pieces. As an Etsy Star Seller, the brand has made 650+ sales with a 4.9-star rating from 70+ reviews and 98% on-time shipping, and its NY Mets pieces rank among the most-searched items on Etsy.
Created a scheduling and payment platform.
Turning complex situations into straightforward solutions.
I walk you through how to schedule appointments from an admin perspective, to allow for clients to easily schedule classes, receive text message and email reminders, along with attaching invoicing software. I illustrate how social workers in NYC (on the backend using Acuity) can schedule appointments, view clients, setup and accept payments for sessions, import notes, and view invoices, while receiving notifications in real time regarding appointments that have been made for court related appointments. This was done for all five boroughs in NYC, and was used by dozens of social workers, judges, lawyers, and clients of Comprehensive Family & Therapeutic Services (CFS & CTS).
I walk you through what things look like if your the client trying to book an appointment.
Highlights
Raised over $250,000 in less than 60 days
Grew the list to 9,000+ subscribers
Received 100,000+ daily visitors
Received and responded to hundreds of emails per day from donors, the media, press, and general inquiries
Created a promotional trailer highlighting the problem, mission, and solution for donors and visitors alike
Setup donation capabilities compliant with FEC laws through Stripe, offering multiple ways to easily donate
Wrote blog posts, followed by immediate email and social media blasts to all followers for maximum outreach
Curated a news, media, press, and scorecard section highlighting the different areas of work our team covered
Designed the logo, setup and grew the Twitter, Facebook, and Vimeo account to help raise and spread awareness
Produced, edited, and directed videos to update our followers with lawsuits and fractal technology’s application
Liaised with seasoned litigators, technologists, and journalists to consolidate and deliver their work publicly
Established a SuperPAC Common Sense Elections.
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Hand-Knit V-Neck Vest
Lightweight V-Neck, jacquard detailing.
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White on White Sweater
Also comes in Navy with the tan logo.
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Oversized Logo on a Polo
Can be dressed up or down.
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White Base, Pink Trim.
The most popular piece. Hand-Sewn.
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Collage
Different styles and models
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Black Trim, Grey Base.
Subtle & Bold.
Search Engine Marketing
In 2024, the Average Cost Per Click (CPC) for Google Ads was $4.66
This means that, on average, advertisers were charged $4.66 for every click on their search ads.
Matthew's campaigns have run as low as $0.03 per click, and his luxury real estate campaigns averaged $0.73 to $1.35 per click
A Collection of Great Artists, Literature, & Philosophies.
“The best way to find yourself is to lose yourself in the service of others.”
Xavier Rudd
Xavier Rudd has a sweet, soulful voice that carries with it the cries, hurts, and hopes of Aboriginal Australians. The purity of the emotion oozing from the singer is clear and his multi-instrumental skill is mesmerizing; Xavier Rudd is one of those artistes to fall in love with, a rare gem. With a knack for connecting with people on the soul level and even bringing concert goers to the point of tears.